British baking firm founded in 1876 with 24% share of the UK bread market.
Social media marketing strategy built around a series of interactive Facebook apps aimed at promoting a variety of Warburtons products
- We managed an online advertising campaign via social media, that reached over 27 million people, and engeaged 38,000 people
- Generated a positive revenue impact, with a 25.7% increase in Warburtons online market share via mySupermarket.co.uk during the initial 3 months of the advertising campaign
- An overall 3,818% increase in audience reach via 2 of the brand's most popular social media channels, Facebook and Twitter
- Social media became the core component of the brand's marekting strategy. Warburtons now thrives among a community of lifetime advocates