Multinational consumer goods company and the world's biggest ice cream manufacturer.
Developed a digital marketing strategy for reaching UK ice cream vendors online in order to boost sales of Unilever’s Wall's ice cream.
- 89% increase in traffic to the Unilever Ice Shop
- Over 31,000 clicks on brand advertising messages
- Sales increase of Wall’s ice cream to retail vendors
- Retail websites and digital magazines displayed Wall's messaging to independent retailers with clear calls-to-action enabling them to learn more
- Campaign also determined target demographic's behaviour allowing the brand to re-target the segment that delivered highest conversion
- Digital marketing strategy demonstrated impressive ROI and a proven model for upscalling the campaign